Real-Time Audience Delivery

How does retargeting work?

MatchReturn can reconnect with your website's visitors via display (banner) advertising if they have demonstrated an interest in a product but leave without converting.

The value of retargeting is immediately obvious to any online business. The chances are you already spend money on SEO, SEM and display or text advertising. Yet conversion rates for most websites tend to remain low, typically somewhere between one and five per cent. Retargeting enables you to reconnect with your best leads - the 95-99% of visitors who visited your site and expressed some level of interest, but left without converting. The following diagram provides an overview of the retargeting process:

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